The Studio Movie Grill movie experience starts in the theater’s kitchen where the food and drinks are prepared on a daily basis.

Please contact your local theater for accurate pricing. Schultz has even engineered the kind of plates that are used in the theaters, selecting the model that makes the least amount of noise as it is placed near a customer’s seat.Disclaimer: We are not affiliated with the theater. While redesigning the theater’s menu, Schultz and his team selected ingredients and designed the preparation process so that food will remain hot until it arrives at the customer’s seat. In reimagining the dine-in theater concept, Schultz has left no detail unconsidered. Look has even ditched some of the sleek finishes found inside the auditoriums of other upscale theaters, allowing customers to totally focus on the movie in an environment that feels more like a black-box stage than a big-budget movie theater. But when the movie starts, we switch gears, and then the movie becomes the main feature - we just slide quietly into the background,” Schultz explains. “We don’t ever want to lose the hospitality of having a server help take your order, make sure you get what you need, those kinds of details. Servers are around to help patrons before the movie begins, but once it starts, the film becomes the main focus. With Look, Schultz has decided to mirror the approach a live theater performance would take and reduce distractions for guests during the movie. The company filed for Chapter 11 bankruptcy in October, promising that it would restructure and “emerge a stronger organization built for the future,” according to a letter from Schultz at the time.īy the time the company exited bankruptcy in April, former chief financial officer and chief operating officer Ted Croft had replaced Schultz as CEO. Less than a year before the pandemic, the theater chain announced a $100 million investment to help accelerate its growth.Īs the pandemic took a financial toll on the movie business, Studio Movie Grill was no exception. Schultz launched Studio Movie Grill in Dallas in 1993 with a single-screen theater and quickly expanded it into a successful company.

He’d persuade theaters to let him work shifts alongside employees, which he said helped him understand how the business worked from the ground up. So he drove his car across the country, visiting any movie theater that had something special to it and learning the ropes from managers and employees.

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